We analysed 40 of the fastest growing Indian EdTech startups. This is a mini case study on their consumer and business side.
And a deep dive into how India EdTech market looks like right now.
Let’s start with some numbers:
- India’s EdTech industry to become $30 billion in size in the next 10 years. (According to a report by RBSA Advisors)
- Edtech apps have a 30% increase in the time spent on them in the first three months of lockdown. (According to a joint report by BARC India and Nielsen)
- EdTech offerings for classes 1 to 12 are projected to increase 6.3x by 2022 and the post K-12 market is expected to grow 3.7x to touch $1.8 billion.
We'll be covering the following top Edtech startups in India:
- Flinto Learning
- Dost Education
- College Dunia
- Leverage Edu
- Blue Learn
- Meet University
- Kirger Campus
- Lead School
- Bit Class
- No Paperforms
- Yellow Class
- Front Row
- Hello English
- Knudge me
- Language curry
- Edutius Executive Edu
- Alma Better
- My Captain
- Pesto Tech
- Avanse Financials
Without further ado, Let's dive in!
The Indian pre-school/childcare market is valued at US$ 3,480 Million in 2020, and would be growing at a CAGR of around 12% during 2021-2026.
This growth is driven primarily by factors such as rising parent awareness for early childhood education and care, coupled with the rising number of nuclear families and working women in the country.
PlayShifu helps Kids from between the age group 4-12 years build STEAM (science, technology, engineering, arts, and maths) skills through Augmented reality products.
The brand claims to have a user base of over 600K across 65 countries, with the USA being its largest market.
PlayShifu sells three primary products, namely Orboot, Plugo and Tacto. Orboot is an AR-enabled 3D globe that could be rotated across perspectives and give a life-like feel.
It also offers AR-powered puzzles called Shifu Plugo and AR-enabled flashcards related to space, travel, and animals called Shifu Cards.
Besides e-commerce platforms such as Amazon, eBay, PlayShifu is a prominent presence at offline retailers such as Walmart’s Sam’s Club, Toys‘R’Us, Hamleys and others. These toys are sold from Rs 749 up to Rs 3374, so they are certainly a little more expensive than a digital textbook or a video-based tutor.
The company has overall raised $28.4 Million to date. Lately, they raised a Series B funding of $17 Mn, led by Inventus Capital India, Inﬂexor Ventures along with existing investors Chiratae Ventures and Bharat Innovation Fund.
The AR startup plans to enter 40 countries and launch eight new products in the upcoming year (2022) to take its product lineup to 30.
Flinto Learning was founded by Arunprasad, Vijay Babu Gandhi, and Shreenidhi Srirangam in 2013. The startup offers extracurricular products focused on children between ages 2-12.
One of its products, [email protected] delivers early learning experiences in a classroom-like setting at home. The company delivers a Comprehensive learning kit, a Lessons plan, a dashboard to track child progress at the doorstep of users.
The company follows a subscription-based model, which customers can upgrade or cancel at any point in time.
Parents can avail boxes for three months for Rs 13,497 (if paid upfront) or Rs 4,499 per month. The annual subscription fee is Rs 40,491 (upfront) or Rs 2,349 per month (with EMI option)
Subscribers also receive a feed of parenting tips, engaging activity ideas and downloadable worksheets to do with children through their Free app. Currently, Flinto has 10 lakh+ Parent subscribers.
At present, Flinto competes with the Bengaluru-based Magic Crate, Delhi-based Smartivity, and Indore-based ClassMonitor.
Skillmatics develop products and games to help children build core skills ranging from math and language to science and logic through gamification.
Founded by Dhvanil Sheth in Mumbai, the company was chosen among 17 startups for the first cohort of Surge, Sequoia India’s rapid scale-up programme for early-stage startups in India.
At present, the brand has sold over 3 Mn products in more than 15 countries through its website, e-commerce marketplaces and 15K offline retail stores including leading toys retailer Hamley’s.
Their education toys are priced affordably between Rs 299 and Rs 999 ($4-$15). To achieve this competitive pricing, Skillmatic has its manufacturing process across 25 factories in India, using small as well as large suppliers.
Talking about the funding, The company recently raised $6 Mn in its Series A funding round led by Sequoia Capital India, with participation from Jalaj Dani Family Office and existing angel investors.
The funds raised will be used to strengthen its presence in the US across online and offline retailers such as Walmart, Target and other multi-brand retail outlets.
Miko is a child-safe personal robot that can see, hear, sense and remember a child's moods. The robot helps educate & revise knowledge concepts in an engaging way.
Apart from this, Other features include providing meaningful chats and companionship, narrating stories and parental control.
It has an in-built knowledge base (child-friendly news to fun-facts, quizzes) designed by educators and learns from its environment to intuitively engage with a child.
The robotics company has now scaled its user base to 140+ countries globally plus witnessed a 3X jump through the pandemic. The reason is a massive demand during the pandemic as parents are hunting for positive ways to engage kids in lockdown globally.
For Distribution, the team partnered with Hamleys, the Indian-owned British multinational toy retailer) and Chroma retail stores. It is available on e-commerce platforms such as TataCLiQ and Flipkart, offering EMI buying options as well.
The parent company launched the upgraded version of its companion robot, Miko 2 priced at Rs 24,999 and is available in more than 350 stores across India.
According to Sneh R Vaswani, Co-founder Miko, they're clocking nearly a million interactions every 48-72 hours and are on track to register 500% YoY growth in revenue.
Recently, The company has announced a Rs 50 crore fundraise led by IvyCap Venture . & from existing investors like Chiratae Ventures, YourNest Capital, and Keshav Muruges.
Dost is a nonprofit EdTech offering learning solutions to parents helping them in the early development of their children.
Founded by Sindhuja Jeyabal & Sneha Sheth in 2016, the non-profit builds software, audio content, and tool kits with a community-based workshop that make it easy for a child's early development.
They empower low-income and low-literacy parents with kids aged from two to six years. Their primary users are typically mothers who have attained a high school education or less and earns $1-10 a day.
The on-ground network of Dost Champions (volunteers), regular follow-ups and strategic partnerships with schools and other non-profit organizations help them reach the parents & achieve the defined goal.
The company claims to impact at least 60,000 families by their early childhood development programs. Whereas, 35% of parents are highly engaged in Dost’s program, compared to other online courses with a 7% average completion rate.
Talking about their plans, Dost expects to support over 100,000 families in the next 12 months. To make this happen, Dost has partnered with popular non-profits such as CRY and UNICEF. The organisation is also working with partners to expand its offering in Kannada, Tamil, and other vernaculars.
Backed by donations from Y Combinator, the Mulago Foundation and UC Berkeley, the team mission is to provide easy child care and education assistance to families free of cost.
The K-12 segment offers online learning materials which supplement school curriculums. Targeting students up to Grade 12, these apps have seen the widest adoption in India, thanks to the pandemic.
Another reason for the growth is affordability. Traditionally the spending by parents and students on K-12 education has been low compared to post-K-12. However, now affordability has increased, and parents are spending more than they used to.
According to a report published by Inc42, K-12 learning solutions will account for 41% of the total Edtech market size by 2025.
Founded in 2011, Byju's is India's first Edtech unicorn startup with a valuation of $16.5 billion.
Whereas its founder Byju Raveendran is India's youngest billionaire with a net worth of $3.05 billion according to Forbes list of India's 100 Richest People (2020).
The Bangalore-based startup mainly offers a tab based tutoring platform with online video lectures for students from class 1 to class 12 while also having content for candidates preparing for competitive exams like IIT – JEE, NEET, CAT, GRE, and GMAT.
These learning-based tablets also have tests, practice questions, quizzes, etc. as per the student curriculum.
The platform follows a subscription-based model with a free trial lasting 15 days. After the free trial, the student has to buy the courses from BYJU’s to get access to the complete content.
Additionally, It provides one-to-one mentoring & feedback to the subscribed parents from experienced educators.
BYJU's revenue for the fiscal year, 2019-2020 was reported Rs 2,434 Cr (FY20) with an 81% surge in its revenue from Rs 1,430 crore in FY 2018-2019.
The Edtech Unicron seems to be on a fundraising spree as it has around $3.19 Billion to date with the latest infusion of around $296 million from Oxshott Capital Partners, XN Exponent, Edelweiss, Verition Master Fund, IIFL and Time Capital Advisors.
Not just funding but the Edtech giant has also acquired a total of 15 companies to date. With 9 acquisitions in 2021 alone. Recently, they acquired US coding platform "Tynker" for about $200 million strengthening its foothold in North America.
At present, It has more than 100 million registered students out of which 6.5 million users are annual paid subscribers.
Anita Kishore, the head of the strategy at Byju's, told Business Insider that the company aims to make a third of the company’s revenue in the next three-four years with the USA dominating the international market for Byju's.
Vedantu offers personalized, 'live' online tutoring that matches every student's learning pace and abilities.
Its customized teaching methodologies include two-way audio, video, and white-boarding technologies to enhance the learning outcomes with live interactions. It also caters to students preparing for competitive examinations and co-curricular modules as well.
Usually, Vedantu provides free access to all live classes and content. However, they follow a subscription model as well where students are charged based on the length of the courses categorized as long-term, short-term, micro-courses and crash courses.
The platform is primarily promoted from its website, Google/Facebook/Instagram ads, and blog.
Secondly, Vedantu grab both children's & their parent's attention from its catchy & tuneful advertisement that is telecast on TV & social media platforms with Actor Amir Khan being the brand ambassador.
The startup is witnessing 4X year-on-year growth while its run rate is soaring up to $65 million at the moment. Their target is to increase this figure up to $200 million by 2022.
Presently, around 35 million students access the platform to attend sessions conducted by a dedicated teacher.
In September 2021, Vedantu raised $100 mn funds for their new round led by Temasek-backed private equity firm ABC World Asia, along with the contributions from other existing investors like Coatue Management, Tiger Global, GGV Capital, and WestBridge.
With this round, Vedantu emerges as a unicorn, becoming the 27th unicorn of India after Apna. Vedantu also seized the 69th spot among the Indian startup's ecosystem that crossed the $1 bn mark.
Practically focuses on STEM learning through 3D videos, simulations and AR educational tools.
By combining gamification, immersive learning, test-prep and AI-assisted study buddy, Practically provides a one-stop learning solution for 6-12 class students.
This January the startup raised $4 million in a pre-Series B round, led by Siana Capital, with participation from existing investors YourNest Venture Capital and Exfinity Ventures.
Practically is aiming to expand the market beyond Telangana and Andhra Pradesh, while expanding operations to the Middle East and the US.
The startup acquires its customers primarily through social media ads and business development efforts followed by TV ads for generating awareness.
Their first TVC campaign aired live in December 2020 around the theme - ‘Bring Learning Alive. This campaign resulted in 3x growth & the app has successfully crossed 1 million downloads to date.
Since its inception, The app has been used by 13,500 teachers across 130 schools in Telangana, Andhra Pradesh, Karnataka, Punjab, Uttar Pradesh, Maharashtra & Tamil Nadu. The app has an exhaustive content library of 3000+ 3D videos, 1000+ AR experiences & simulations, created in-house.
Counting Well by Illuminati
Launched in 2018, Countingwell is a maths learning app for students that features 20-minutes ‘daily maths workouts’, designed to minimise screen-time. The micro-learning modules in the app keep students focused, motivated and their interest levels high.
The product targets middle school children in Classes 6-8 aligned with the CBSE and NCERT curriculum.
Last year in December, the Edtech startup raised a Pre-Series A funding round of $1 million (₹7.3 Crore) from Delhi Private School, UAE, and Interstar & other angel investors.
The app uses subscription-based modules with basic pricing of Rs 499/mo. The premium users get access to full learning content & live doubt-solving sessions with expert tutors.
At present, it has 41,000+ users with 49,500+ hours of learning content have been consumed to date.
Counting well also organizes maths skills tournaments for school going children known as Maths Premier League.
It's a five-week tournament where students need to complete a course covering the learning concepts of maths chapters in their curriculum, and then take online assessments on the app every Sunday.
The 2021 edition of the league was announced on August 15 and featured 50,000+ middle-school students from across 400 schools locking horns for the grand prizes.
Doubt solving startup, Doubtnut uses technology to offer solutions to queries created by students.
The users just have to click and upload a photo of the problem/query & the platform crunches the text using Optical Character Recognition (OCR), matches it with pre-recorded content in its database, showing it to users.
The app even takes note of doubts that could not be solved and creates explainer videos within a short period. The app claims to offer solutions to 65 million+ questions monthly in nine languages for students of CBSE and 15 state boards.
Overall it has raised an investment of $49.9 million funds to date. Recently they raised $29.4 million in a Series B round from SIG Global and Lupa Systems with participation from existing investors Sequoia Capital India, Omidyar Network India, and Waterbridge Ventures.
The majority of its users include students in Classes 9-12 and JEE aspirants with the average time spent by users on the platform being 17-20 minutes.
Currently, Its user base comes from states outside the top 15 Indian cities, with 60 % of the users studying in state boards where the typical medium of instruction is the local language.
With around 35 Mn MAU across all digital platforms, the startup aims to expand its user base to 100 Mn by the end of 2021.
According to its corporate filings, Doubtnut generated Rs 17.5 Lakh in revenue in FY 2018-19 compared to Rs 4.6 Lakh in the previous financial year.
Founded in 2013, Cuemath is an after-school personalized math and coding tutoring service for children between KG and Class 10 and is offered through a mix of home-based centres and an online portal based on the child’s grade.
These classes are managed by certified Cuemath teachers (referred to as Cuemath Teacher Partners) from institutes like IIT & Cambridge University.
At Cuemath offline tuition, students spend 45 minutes on understanding concepts from certified home tutors, 10 minutes on improving their calculation speed, and rest on solving and enhancing their maths reasoning skills.
The basic curriculum is free for students but to access 1:1 live tutoring, students need to pay $16/class.
Cuemath claims to have delivered 4 million+ hours of live math classes to 200,000+ paying students in 20 countries & 10,000+ certified tutors.
To date, Cuemath raised a total of $64.5 million in funding over five rounds from investors like Sequoia Capital, Alphabet, Lightstone Aspada and CapitalG, among others.
Their latest round was raised at a valuation of $200 million in December while they expect to touch Unicorn valuation by next year.
ConveGenius partners with state governments, CSRs, NGOs and schools to bridge the learning & skill gap among rural students across India.
One of their products "CG Slate" is a personalised and adaptive learning platform that identifies the child's learning educational need & offers content recommendations, helping children achieve mastery in different concepts.
The Real-time dashboards provide partners with actionable data with visualisations to make sense of learning and operational data.
For building CG slate, they partnered with tablet manufacturers, Samsung and Lava, to pre-install its software & curate content from well established learning companies.
During Pandemic, the startup focused on chatbot-based learning via WhatsApp. By integrating WhatsApp APIs, It started delivering bite-sized learning modules & course materials via WhatsApp messenger.
Whereas teachers can also use a chatbot to access student data that helps them understand their learning outcomes.
Since the chatbot launch, the startup claims to cross monthly active users to 7.5 million with around 96 % completion rates /week.
The company source its revenue from in-app advertisement. It claims to onboard around 60 paying clients for advertisements that ran before and after the tutorial videos. They clocked annual revenues of Rs 18.4 crore in FY19-20.
Edufiq makes learning Artificial Intelligence (AI) seamless for students of class 5th to 10th standard.
It offers gamified learning, supported by their courseware and experiential kit promoting creativity, collaboration, and problem-solving in a digital environment.
During the course, students get introduced to the fundamentals of AI and later learn about how existing problems in our world can be solved by AI.
The platform’s content is according to the Indian Society for Technical Education and Computer Science Teachers Association standards, all designed by experienced AI educators.
Talking about the pricing, It follows a subscription-driven model where parents can enrol their kids on the platform. The Live online classes in the course each priced at Rs 350/hour has a maximum of six students per instructor.
At present, It has partnered with 12 schools and is planning to expand CBSE schools across Bengaluru, Hyderabad, Mumbai, Pune, Delhi-NCR, and Punjab by this year-end.
The test preparation category is leading the Indian market, primarily dominated by Medical and Engineering entrance exams.
More than 30 million aspirants in India give competitive exams every year, spending an average of $5 million on preparation. A large section of these exams is given by aspirants in Tier-2 and Tier-3 cities.
The test preparation market in India is expected to grow by USD 7.22 billion, at a CAGR of almost 14% during 2021-2025.
Primary reasons for its uplifting growth are an increase in the number of test preparation course enrolments, the rise in the number of start-ups, and rising government policies that are expected to drive the industry.
Testbook offers an online coaching experience with the test series for all major government exams.
The platform is mainly catering to government job aspirants from Tier-II, III, and IV cities & trying to make a complete learning environment for students on one platform.
To date, Testbook has worked both on offline & online models as the majority of students from small cities can not afford laptops & study through cyber cafes.
To tackle the offline mode of learning, Testbook started their branded computer labs, a place for students to practise their tests in a real exam environment.
To acquire students in lower-tier cities. Testbook used unique & inexpensive ways by giving vouchers: similar to mobile recharge vouchers & collaborating with S Chand to add a discount coupon in their books.
For learning online mode, Testbook offers online video lectures that students can watch for free. In addition, it has launched a "Testbook pass" that gives access to 100+ online courses, 3,000+ mock tests, 1,000+ practice quizzes at Rs 149 per month.
The startup claims to serve 90+ million applicants who are competing for govt. jobs & has produced 38,000+ selections during the past three years.
Currently, it has 15 million+ registered users and 900k+ premium subscribers preparing for more central & state government examinations.
Unicorn Edtech startup Unacademy offers courses and lectures for several competitive examinations such as CAT, JEE, NEET, CLAT, UPSC CSE/IAS, IBPS/SBI, RRB, thus empowering the students to excel in this competitive world.
At present, the company has seen spectacular growth with more than 10K educators and over 13 Million users. Moreover, Unacademy also crossed 650,000 active subscribers with its platform, as per the company's COO Vivek Sinha.
Unacademy follows a freemium business model. It offers some of its content for completely free both on Youtube and the platform and to access high-quality content students need to switch to a premium model called Unacademy Plus.
Unacademy plus provides Live classes and doubt sessions, live faculty interaction, test series and mocks that’ll help enhance your knowledge on each subject.
For the fiscal year 2020, Unacademy recorded a 4x increase in revenue from $2.93 Million (in FY2019) to $11.56 Million with a net loss of $40.34 Million.
The Edtech giant has already acquired 11 startups to date to strengthen its position in the Edtech Sector with its recent acquisitions consisting of "Spayee" and "Rheo TV".
As part of its aggressive marketing strategy, Unacademy makes extensive use of digital platforms (Google, Social Media ads and OTT platforms such as Netflix, Amazon Prime, etc.), TV commercials and out-of-home advertising methods such as billboards.
Recently, the company signed former skipper of the Indian cricket team, MS Dhoni as a brand ambassador. This would help them to build trust with the audience in smaller cities who dare to dream big.
Overall, Unacademy raised $838.5 million in 12 funding rounds. The company is now valued at $3.44 Billion, after the recent fundraising round raising $440 million, led by Temasek, Softbank, Tiger Global, and others.
In May 2021, This Bangalore based startup launched another platform called Relevel in M to help job seekers find their jobs within 15 days of application.
Relevel claims of having more than 2.35 lakh users with the majority of users securing jobs being from Tier II and Tier III cities of the country.
Toppr (acquired by Byju's) helps students prepare for various school, board, and competitive exams by offering questions, solutions, concepts, practice tests, and quality videos.
Toppr app covers 58 exams including Joint Entrance Examination (JEE), National Eligibility cum Entrance Test (NEET), Chartered Accountancy (CA) Foundation, and Olympiads. The learning modules within the app provide a competitive edge to students over their peers
Besides this, It also offers an operating system for schools called School OS to conduct live classes, assignments, attendance, byte-sized content pieces; Answr - a homework and exam help app; Codr - an extracurricular 1-on-1 coding classes.
The Edtech startup saw its operating revenues grow by 49.5% to Rs 84.3 crore during FY20 from Rs 56.4 crore earned in FY19, as reported by Entrackr.
On the other hand, Toppr spent 27.5% of the total expenses on advertising and sales costs which grew by 24% YoY to Rs 27.5 crore during FY20. Payments towards rent and utilities also increased by 26.8% to Rs16.1 crore FY 19-20.
At present, the startup claims to have 35 million monthly active users, with more than 30 million questions answered on the platform.
Recently, Online learning platform Byju's acquired Toppr in deals consisting of cash and equity shares allotting shares worth over Rs 425 crore to seven shareholders of Toppr as per reports.
The acquisition of Toppr will help Byju's improve its market position in the K-12 learning segment, where it faces heavy competition from Unacademy and Vedantu.
The addressable Indian market for higher education is expected to grow from $400 million FY20 to $3.6 billion in FY25, according to data from RedSeer.
During the pandemic, when schools and colleges shut & lakhs of people lost jobs, many enrolled in online courses to upgrade their academics or learn new technologies to grow in their careers.
Another reason for the market growth is inefficiencies in the conventional education system due to the growing population, and therefore students are switching to online higher education courses to secure their careers.
Founded in 2014, Collegedunia is a search engine for students & parents who are seeking information on the higher education sector in India and abroad.
Collegedunia makes it easier to find suitable Colleges to enrol in, for an aspirant.
The student just needs to check what stream he/she wants to enrol in and Collegedunia provides all the required information such as Minimum cutoffs, Competitive Exams to prepare for, Infrastructure reports, Placement Records, Alumni Records, Fees etc.
The platform offers authentic information and updates for over 30,000 colleges, 600 exams, and 3 lac legitimate reviews for degree colleges and universities across India and abroad.
For generating its platform, College Dunia collaborates with the college fests through which students come up to the platform and give reviews about their colleges.
Besides, It runs a student engagement process with its reward-based mechanism where it rewards attractive cash prizes to students who provide valuable information about their college/universities.
As reported by Livemint, the startup has earned revenue for over Rs 92 crores in the FY 2020-21 with a YoY growth of nearly 26%, strengthening its position as the market leader.
15% of its revenue came from Collegedunia's exclusive partnerships with educational institutions offering end-to-end marketing and brand management services.
The company has been consistent on its upward-growth trajectory for the last 3 years and is diversifying into other marketing solutions for its 1200+ client base.
Recently, they launched the Study Abroad vertical gaining traction by serving an average of 2500 study abroad counselling subscribers per month with over 2 Million sessions a month.
Its study Abroad vertical assists the students in finding the right program and university abroad. with over 4000 applications for major study destinations like Canada, US, UK and Australia.
Talking about future plans, College Dunia is expanding its counselling team to help more students with real-time counselling before admission. Furthermore, It is looking for partners with over 1000 institutions in this financial year 2021-2022.
Leverage Edu offers students their higher education and career growth plans.
Through its workshops, it helps students find the right college, guides them with applications and grade conversions, assists them with education loans, visas and accommodations.
Currently, the platform gets over 15Mn visitors annually while the company claims to do 50,0000+ counselling every single month.
Recently, Leverage Edu announced that it crossed 500 regional study abroad consultants called "Leverage partners" spread across India.
These “Leverage Partners”, spread across 110 Indian cities and towns in India, enables SME study abroad consultants with access to the 200+ strong university partner network of Leverage Edu which increases the success rate of their students.
Leverage Edu said Tomorrow Capital led the Delhi-headquartered startup’s Series A financing round. Existing investors Blume Ventures and DSG Consumer Partners also participated in the round.
This year in June, the firm raised $2 million in a debt financing round from venture debt firm Trifecta Capital.
As per founder Akshay Chaturvedi, Leverage Edu would be using the funds for product innovation & to go deeper into Tier II-IV markets in India as most customers come from non-metro cities.
BlueLearn is an Indian student community that offers a one-stop platform for students to learn new skills, network with peers and apply for internships.
Founded by final year electrical engineers, Harish Uthayakumar and Shreyans Sancheti, the platform allows college students to participate in free high-quality engaging events hosted by industry experts from various fields.
They started as a community on Telegram where students shared doubts with experts. Which now expanded to multiple Whatsapp & Discord communities with 42,000+ members from 14 countries including the US, the UK, Singapore and others.
The startup has raised $450,000 in a pre-seed round led by Lightspeed India Partners, Titan Capital, 2 am VC. A few angel investors such as Rahul Mathur, Gaurav Mandlecha, and Surabhi Randev also participated in the fundraising.
The capital will be used to build the core team and hire talent, and for product development.
MeetUniv helps students looking to pursue higher education abroad by facilitating searching & connecting with the world's top universities.
The platform also offers personalized guidance and direct engagement with universities to its premium users.
On its website, Meet Univ claims to give counselling sessions to over 100K students out of which 20K+ students are connected to 2500+ Universities.
The company's primary marketing strategy involves organizing study abroad education fairs in luxury hotels in cities such as Jaipur, Chandigarh, Hyderabad.
Besides, the startup runs digital ads on Facebook and Instagram targeting potential users from non-metro cities.
Overall, MeetUniv has raised a total of $1Mn funds from US-based Peesh Venture back in 2015.
Kriger Campus enables tutors, professors, and experts to leverage their knowledge to coach students.
Founded by IIM Indore alumnus Suraj Satyarthi, IIT Mandi graduate Chandan Satyarthi and Neeraj Kumar Verma, From Sikkim Manipal University, the startup has raised Rs 30 lakh ($46,140) of seed capital from an undisclosed city-based angel investor in 2018.
Students, teachers, schools, colleges and other institutions can register on the platform for networking, get updates about the exams, and buy or sell educational content.
At present, the Kriger team organises seminars in schools and colleges, Interact with thousands of students to realise that most of them could not connect or get information about the right resources and verified information
The startup will offer free services to students and institutes, with paid career counselling services. It will also open its marketplace, wherein users can buy and sell educational content and material.
The startup is now gearing up to launch a corporate account and onboard 2,000+ institutes. In the next five years, Kriger Campus aims to become the one-stop virtual campus for every Indian, as well as making it much easier to find answers to questions of what to do after high school.
The Indian learning management system market is estimated to grow with a CAGR of 20.58% over the forecasting years 2020-2026.
When the lockdowns were first imposed, teachers and educators turned towards these classroom tech products for online classrooms. Live video classes on video doubt solving, formative assessments etc. are among the main factors supplementing the country’s market growth.
LEAD School is offering an ERP system for education, helping affordable private schools manage admissions to assessment.
They started as a full-fledged school focused on middle school students. Later, the startup began offering an ‘integrated system’ for schools by helping them digitize the entire curriculum.
The integrated system comes with an app that teachers can access via tablet. This single device has all the necessary teaching resources teachers need to teach. Depending on the student’s capability, the teacher can decide which learning method to follow: visual, auditory and kinaesthetic.
With LEAD, the school administration can seamlessly manage lectures, assessments, add/remove and learning resources developed by experts.
Considered OYO for education, LEAD also solves demand generation for schools with their branding.
If LEAD powered schools are perceived to have a consistent and superior experience, then it would be easier for parents to decide between a LEAD powered school and a regular school.
At present, The startup claims to work with 2000+ schools while serving more than 3 lakh students across the country with a focus on Tier-2,3 & 4 geographies.
In April 2021, LEAD raised a $30 million Series D funding round led by global venture capital fund GSV Ventures, along with existing investors WestBridge. Overall the company has raised a total funding of $66 million to date.
Last year, LEAD acquired student assessment startup QuizNext. This helped them to offer schools a gamified assessment and practice platform that improves the learning outcomes of students.
LEAD Schools aims to onboard 25,000 schools across the country in the next 5 years.
Founded in 2019, Questt automates homework assessment for teachers, saves 90% of their time, and gamifies practice assignments for students.
The platform also shares insights about concepts, cognitive abilities & difficulty levels with teachers which helps them to identify students' learning abilities.
Recently, the startup has raised $6.75 million (Rs 50 crore) in Series A funding, led by Celesta Capital and Premji Invest, While existing investor Chiratae Ventures increased its shareholding in this round. Overall they've raised $ 8.10 million to date.
Talking about distribution, Questt leverages business developers to push their free app & services to school building a good customer base.
The startup claims to have 10,000+ teachers from more than 400 schools with 2 lakh+ students on the platform. Over 17 million questions have been answered on the app in the first 8 months of launch.
Going forward, Questt plans to build deep tech capabilities by enabling predictive and adaptive learning for students, while increasing its user base.
Founded by Gunjan Kejriwal and Utsav Tiwari, Bit class help teachers and mentors launch live courses without any prior technical knowledge.
During early market research, the founders discovered that a teacher on average uses 11 apps for online teaching. One app for online classes, another for assessment and yet another for communication.
The duo solved these inefficiencies by offering all necessary solutions under a single umbrella.
BitClass primary features include live virtual classrooms, course creation tools and integrated payment options. Over the top of it, They offer teachers free digital marketing guidance & other promotion strategies (community, designing) to help grow their teaching business faster.
For learners, BitClass offers interactive online classes facilitated by the best teachers and domain experts, ensuring the quality of the content & curriculum and impactful learning outcomes.
Their Courses typically range between Rs 2,000- 20,000 with a duration of 1-3 months. BitClass primary revenue stream is to earn a percentage of the course fee plus charging teachers a demand generation fee.
Since its inception, this Bangalore based startup has empowered 5000+ teacherpreneurs by solving the problems they face while trying to build a business online.
On other hand, it helped around 500,000 students enrolled into 750+ cohort-based courses.
According to YourStory, Bitclass claims to have disbursed Rs 2.5 crore in teacher earnings, with 5-7 teachers earning more than Rs 10 lakh each.
In July 2021, BitClass acquired Chase, a learning digital platform offering courses in photography, design, content writing, social media, Instagram marketing etc.
With this acquisition, The startup would plan to expand its product portfolio across new categories and geographies.
No Paper forms
Founded by Naveen Goyal, NoPaperForms is helping streamline the admission process for universities, colleges, schools, and students.
For educational institutes, this enrolment solution aims to transform the laborious process of college admissions, from enquiries to enrolment to marketing, into a seamless, paperless one.
It allows students & applicants to submit their forms, make payments, generate admit cards, offer letters, schedule group discussions and interviews, all in one place.
In 2020, this Gurugram based startup acquired two school admission focused firms Parents Apply (simplify and digitise the admissions process for parents & schools) & Intelliadmissions (which allows parents to apply to multiple schools).
These moves helped NoPaperForms to grow the client base of UniApply, its application platform, In Delhi-NCR and six cities in Maharashtra.
The startup revenue from operations doubled to Rs 15.9 crore for 2019-20 from Rs 7.35 crore for 2018-19 with a net profit of Rs 23 lakh.
Overall the startup has raised around $ 4.7 million in funding with the last round of $3.98 million in December 2018 from Info Edge.
Talking about their impact, They have onboarded 400+ institutes across the country with 8 out of the 10 largest private universities are powered by NoPaperForms.
Founded in 2020, Teachmint empowers teachers by helping them conduct online classes through a two-way interactive learning solution.
Furthermore, it offers some tutoring management features to help teachers mark attendance, conduct tests, create individual classrooms & share learning material.
Teachers can also record their lessons and bundle them to sell as an independent course. The platform claims to create 5,00,000+ recorded lecture repositories to date.
According to Mihir Gupta, more than 75-80 % of the usage of their products emerge from the Tier II, III cities, and rural areas.
This year in April, Teachmint announced actor Rajkummar Rao as a brand ambassador for their #TeachmintPeTeachingAasanHai campaign in which he plays the character of a Science Tutor, Alok Sir, who has just started online teaching through Teachmint.
This ad campaign targeted at educators aims to highlight the ease of going digital for teaching via the Teachmint App.
Recently, the platform reached the 10 million user mark while powering 1 million+ hours of live classes since its launch.
The Edtech startup has raised $78 million in its Series B round led by Rocketship.vc and Vulcan Capital at a valuation of $500 million.
With classrooms reopening, Teachmint is looking to sell its platform as an LMS to affordable schools in tier-2 and -3 without spending a hefty amount on customer acquisition costs.
Founded by Bhaswat Agarwal and Mukul Rustagi, Class plus mission is to smoothen the offline coaching market run by educators/tutors, enabling them to sell their online courses and content.
With Class plus, educators have been able to build a business while growing their online presence monetizing their content without any major investment.
The solution also helps educators deliver live lessons, automate their daily tasks, run student engagement programmes along with building and marketing their online courses.
The primary strategy to distribute Its solution is a sales-heavy push model with institutes and coaching centres. Additionally, it also focuses on social media & TV ads to generate awareness around its solution.
At present, the platform is catering to 20 million+ students with more than 100,000 tutors across 1,500 cities.
Class plus also organizes a virtual event named "Extra Class", to allow the community of teachers and their students to learn from the experts ranging from academics to artists to sports – who are the live example of dreaming big, working towards goals and achieving them.
To date, these extra classes featured Cricketer Sourav Ganguly, Actress Lara Dutta & Chetan Bhagat with an upcoming session from the 2020 Olympic medalist, pro wrestler Ravi Kumar Dahiya on the importance of a coach.
The startup had raised $65 million in a Series C funding round led by Tiger Global. GSV Ventures, with participation from existing investors Alpha Wave Incubation, Blume Ventures and RTP Global.
Other investors in the startup include Sequoia Capital’s Surge and Times Internet, which were among its early backers.
Parents of today realise that the lack of exposure to extracurricular activities can resist the cognitive and emotional growth of children.
After the pandemic, Many Indian parents are encouraging their children to pursue interests outside academics and take part in various activities ranging from singing and visual arts to dancing to coding.
This shift of attitude in how extracurricular learning is perceived by parents will certainly contribute to the growth of India’s ECA market, which is projected to reach $5.8 billion in 2021 with an estimated 9.23 per cent growth by 2025, according to a survey conducted by IIM Kozhikode.
Yellow class is an online platform for young minds to discover & learn engaging extracurricular hobbies apart from the traditional academic education that they acquire in school.
They mainly focus on kids aged between 3 to 12 and the parents from the middle-class environment with accessibility to 4G network connection with 1 to 2GB of data per day.
This Gurugram based start-up offers Live free programs in writing, maths, verbal, logical reasoning and GK which are subjects that kids usually struggle to learn in a conventional school system.
However, the platform makes learning more interactive by integrating podcasts, storytime, friendly competitions and additional fun-filled activities which increases the involvement of the kids.
Further, An AI layer provides a game-like experience which makes it more engaging and the kids can also access it at their own convenient time.
One of their good distribution strategies is the YC Referral Contest, where participants must ensure the maximum number of their friends join YC live classes using their unique referral code.
For each successful referral YC gift, the Referrer with Amazon gift cards with one lucky Referrer gets a chance to win an Apple iPad.
In August 2021, Yellow class raised $6 million in a Series A round led by Elevation Capital with participation from Meesho’s cofounder Vidit Aatrey and PropTiger CEO Dhruv Agarwala and existing investors India Quotient, Titan Capital & First Cheque.
The company claims to witness quick success and build a massive community of 2,00,000 parents both nationally and internationally. The users of the app are from 52 countries and the majority of them are located in India and the Middle East.
FrontRow is a learning and community platform where students can learn their non-academic interests and hobbies from the very best (celebrities in their field) at an affordable price.
Founded by Ishaan Preet Singh, Mikhil Raj, and Shubhadit Sharma, Front row targets audiences from Indian smaller cities with less access to professional instructors & mentors from fields like sports, films, music, and comedy.
Besides mentorship from experts & celebrities, learners also get access to community interaction, daily challenges, and collaboration opportunities on the platform.
At present, the platform consists of affordable courses (~Rs 500) on ‘Singing’ by Neha Kakkar, ‘Comedy’ by Biswa Kalyan Rath & ‘Batting’ by Suresh Raina with other courses from sports and music taught by professional celebrities.
The company distribution strategy involves Online ads on platforms like Instagram & Facebook ad followed by the large social media followings of the instructors.
The startup has already scaled to 50K+ paid learners with users spending over a million hours learning on FrontRow.
With recent Series-A funds of $14 million, the startup plans to scale to 10+ categories and 300+ courses over the next year.
QShala offers live online courses designed to foster life skills through quizzes, stories & activities.
The startup helps children acquire a mindset of lifelong learning while allowing them to build a deeper understanding of the world around them.
To date, they've conducted 500+ workshops in partnership with 80 + schools pan India and 2000+ parents online, thus piquing the curiosity of 80,000 young minds.
Above all, Qshala is the first company in the world to conduct a quiz on all 7 continents in the world including the Antarctic Peninsula.
They were also awarded a grant from the Government of Karnataka under Elevate100, an initiative of the Department of Information Technology and Biotechnology, Government of Karnataka.
Qshala primary has two types of model: curriculum-based (Qshala Discover, B2B) and skill-based (Qshala Online, B2C).
QShala Discover runs during school hours where social sciences and the sciences are taken as a subject in a relatable manner.
Whereas, QShala Online is a post-school offering that focuses on building 21st-century skills such as Public speaking, money management, communication, keeping curiosity at the heart of learning.
Besides schools, Qshala organizes launch events across premier management institutions such as IIMs, XLRI. It is associated with college fests, inter-college quiz competitions and several online engagements for firms such as Hindustan Unilever, Oracle, HP, Adobe, Juniper Networks, and Wipro among others.
According to Technavio’s market research report, the Indian language training market will grow at a CAGR of close to 19% during the forecast period.
The growth in this market is majorly driven by the factors such as globalization and the growing need for communication across borders, the growing E-learning market and the COVID-19 impact.
The rising adoption of game-based & AI learning is also a key driver for market growth.
Culturealley (Hello English)
Hello English enables people across the globe to learn the English language as a skill.
Founded by Duo Pranshu Bhandari and Nishant Patni in 2013, the startup essential launched the platform for English speakers who wanted to learn Spanish, Chinese, Hindi etc.
However, the duo soon realised that learning English was a far deeper problem across the world. While someone may learn foreign languages as a hobby, learning English opens doors to opportunities.
They rebranded their platform to Hello English in 2014 and within the first couple of weeks got 100,000 downloads and reached the number one spot in the education category on the play store.
At present, the app now has 10 million+ installs on the Play Store with more than 50 million users, and three million monthly active users.
Talking about the business model, Hello English currently has both B2B and B2C offerings. Companies & Corporates can opt for customised English learning courses for their teams.
Whereas on the B2C side, there are three core offerings — an app for adults, a variant for kids, and preparation material for competitive exams like IELTS and TOEFL.
In 2020, the company added a LIVE language learning layer which enables users to even pair up with educators and learn from them.
These LIVE classes are interactive with gamified features such as leaderboard, real-time Q/A sessions, and more.
The basic product is available in a freemium model with a price ranging between Rs 100/ hour session to Rs 50,000 - Rs 60,000 yearly courses.
Overall the company has raised $6.8M and is backed up by investors like Tiger Global, Rajan Anandan, 500 Startups, and Sasha Mirchandani of Kae Capital.
With more than a million downloads on the PlayStore, this Bangalore based startup, Knudge.me, trying to make English-speaking as easy as playing video games. The app was also selected as the “Best Hidden Gem'' by the Play store in 2017.
The platform has divided the course into 50 lakh+ bite-size lessons to keep the user engaged. There are ‘games’ that help improve grammar & build vocabulary.
By using bite-sized lessons, Knudge. me uses spaced repetitions to increase retention of new information, infographics that present knowledge in visuals, quizzes and challenges.
In 2017, The startup graduated as part of the cohort from Axilor Ventures. They were picked up by Facebook’s FbStart programme that helps early-stage mobile-based startups build and grow their apps.
From 20,000 downloads in 2019 to 5 Lakh+ downloads in 2021, Language Curry uses simple formats to teach Indian languages such as Hindi, Sanskrit, Punjabi, Gujarati etc.
Most of its users are urban migrants and other language enthusiasts who aim to learn a different regional language for work or relationships. Sanskrit is the most learned language on the app.
Learning happens via short gamified modules including audio, visual aids & assessments. The courses are divided into 25 levels that build fluency in speaking a language with proper grammar. The app also provides vocabulary flashcards that help build essential vocabulary based on important themes.
Additionally, The platform offers Live Learning where learners can opt to learn from native speakers to build confidence and clear their doubts. This series of Live sessions are priced from Rs. 2000-5000 depending on the mentor, language & skill level.
Recently, The startup onboarded Punjabi musician and singer Sukhbir Singh as its brand ambassador. Sukhbir Singh is fluent in five languages and is comfortable in singing in 10 languages and shares the passion to connect people the world over to the rich Indian culture.
Overall the startup raised $134K funding with backing from Rebalance Angel Community, Chandigarh Angel Network and a clutch of angel investors. The startup is focusing on introducing new languages, product features.
At present, The platform operates in 7+ languages with learners from 150+ countries and witnessed an incremental growth of 500% during the pandemic.
Upskilling is one of the most profitable market opportunities in the Ed-tech space. Coding and other STEM-related skills are currently witnessing a massive adoption.
According to Statista, the online re skilling and certification market in the country was estimated to reach about 460 million U.S. dollars, with a 38 % compound annual growth rate from 2016.
The shrinking job market amidst the pandemic has triggered the need for up-skilling and more organizations are adopting advancements in learning and development (L&D).
While owing to the evolving industry dynamics and for career growth, working professionals are also rushing to upgrade their skills by leveraging online courses, study groups, and career fairs.
Founded in 2015, UpGrad offers higher education programs in Technology, Law, Data Science, and Management to students & working professionals in the age group of 23-35.
All courses on Upgrad are in collaboration with world top universities such as MICA, IIT Madras, Jindal Global Law School, Liverpool John Moores University, NMIMS Global Access, Duke CE, and others.
These courses cost students between $3,300 to $6,750 and last for 6 to 2 years.
Interested candidates willing to take up these courses register themselves on UpGrad by filling out the eligibility criteria fixed by the institution.
Post this, the Candidate pays the given fees for the course. either in once go complete fees or via instalment.
On its website, UpGrad claims to serve over a million users across 48 nations with over 62,000 paid students.
Furthermore, UpGrad has been awarded the "Best Education Brands" award from the Economic Times in 2018.
Talking about financials, the company has recorded a mid-year growth in its revenue to cross the $210 million run rate in September 2021, maintaining the track for its forecasted ARR of $500 million by March next year.
In August 2021, the firm had $185 million at a value of $1.2 billion from Temasek, IFC (International Finance Corporation and IIFL entering the Unicorn club.
The startup will use these funds to explore merger and acquisition opportunities while competing with players like Unacademy, Simplilearn and Amazon Academy.
Eruditus Executive Education
Eruditus' offers short courses, degree programs, professional certificates and senior executive programs to help individuals learn new skills & transform their lives and organizations.
These programs are designed in such a way that one can learn through actual classroom interactions, online sessions, case studies, real-time simulations and practical exercises, helping them deal with challenges.
Eruditus has partnered with more than 50 universities to date, including MIT, Columbia, Harvard, Cambridge, INSEAD, Wharton, IIT, IIM etc. offering 250+ courses and serving students from more than 80 countries.
Many courses are taught and facilitated in multiple languages, including Spanish, Portuguese and Mandarin.
The team creates all its online content from scratch, right from instruction, filming, post-production, managing simulation, etc.
According to co-founded Ashwin Damera, Around 70% of their online courses that are taught are different from the way universities teach in the offline mode.
Since its launch, the platform has reached nearly 100,000 students with ~35 % of its students being from the US, 20% from India and the rest from across the world.
The startup aims to reach around 250,000 students in the next 12 months.
In August 2021, Eruditus raised $650 million in Series E round from Accel, SoftBank Vision Fund 2, Chan Zuckerberg Initiative, Sequoia India, Bertelsmann, and Prosus among others, entering the unicorn club with a valuation of $3.2 billion.
The education startup recorded a revenue of $100 million in FY20 while concluding FY21 with $185 million in revenue.
AlmaBetter offers cohort-based data science courses making candidates job-ready & guaranteeing placements of at least ₹6 lakh per annum.
Their 8 month-long program is meant for final year students, graduates and working professionals aspiring to get the best-paying jobs in the domain of Data Science.
In Addition, the company offers strong placement support through its network of hiring partners across various high growth startups, mid-sized companies and big firms looking forward to recruiting graduates from its program.
It has roped in 200+ hiring partners, including Flipkart, Swiggy, Zomato, Paytm, Delhivery, Ola, Myntra, HSBC, Amazon, Oracle, Accenture, Microsoft etc.
Its unique Pay After Placement model i.e student paying only after getting placed in data science roles at high-growth startup/company makes education risk free for aspirants, irrespective of their financial status.
This income sharing model helps it receive an income of Rs 3 lakh/student, where the students who are trained by the company are bound to pay them Rs 10,000 for 30 months once they start earning.
It claims that 70% of students taking courses on their platform are being placed before completing the program.
The bootstrapped startup aims to graduate 25,000 data science aspirants while growing its learner community to 1-2 lakh by March 2022.
MyCaptain helps students take the first step in their career of interest with the help of Industry Mentors and guides.
On MY Captain, Mentors conduct one-month-long live workshops for students to help them learn the basics and get an idea about career opportunities in their interest field.
The regular online sessions are one-to-many, but separate free one-to-one sessions can be scheduled in case of extra queries.
The startup revenue model revolves around 8-week learning journeys consisting of International level and relatable content (both video and text), practical projects, and live video Classes from mentors. The courses are priced between Rs 1000 Rs 5000 depending on skills and mentors.
My captain has a very strong presence in colleges and runs India’s largest Campus Ambassador Program with more than 600-800 active campus ambassadors each month.
This marketing strategy led to conversion rates as high as 20-25% from the potential leads generated. As a result, The startup has scaled to 80,000+ paid mentees so far through their Campus Ambassador Model.
Talking about unit economics, the startup spends around Rs. 457 to acquire a customer with a lifetime value of Rs. 3700, with the value of a customer seven times more than the cost of acquiring them indicating both customer profitability and marketing effectiveness.
They want to expand their offerings to 50+ programs, expand into professional levels for each program and also get into vernacular languages so that they democratize the notion of being able to make an informed career decision for the entirety of India.
In the coming years, My captain is looking to acquire 300,000+ paid customers, expand internationally and have 3000+ Top Educators onboarded. Additionally, the company is aiming to host 2000+ Free Live classes and workshops for students while expanding its offerings to 50+ programs.
Pesto Tech helps to train & upskill developers to match silicon valley standards while offering work opportunities from big companies.
The whole Bootcamp runs for 12-week where software engineers (with a minimum of two years of experience) get trained in both soft & hard skills by connecting them to mentors who have worked with companies such as Facebook, Twitter, and Uber.
The startup follows the Income sharing model in which it only charges once the student is placed.
Once the Pesto trained software engineers earn 2X of their previous salaries, they have to pay 10% of their annual income as a training fee for the next 3 years every month.
And if students are not making 1.5 times their previous salaries, the training would be free. Although, it charges a management cost of around $500 from its hiring partners.
According to its website, average Pesto grads earned an average salary of ₹31 LPA post the program.
These grads are usually hired by leading global tech start-ups including Highlighter, Snorkel, Human Capital, Remotion, Airmeet, Paypal etc.
Last year in October, Pesto raised Undisclosed funds from a bunch of investors including Ryan Hoover, Founder, Product Hunt, Anand Chandrasekaran, angel investor, Ankur Nagpal, founder and CEO, Teachable, Sahil Lavingia, Founder & CEO, Gumroad.
Demand for education loans rose to a record level in 2020. Education loan companies – which include banks and non-bank lenders - have disbursed Rs. 11,000 crore loans in the 12 months through September 2020, according to data from CRIF High Mark, a credit bureau.
As per Lenders and industry, the pandemic has given a big impulse for people to upgrade – be it signing up for an executive education program or enrolling for short-term upskilling courses.
Fear of job losses, rapid disruption in the workplace, and stagnant scenarios in terms of increments were also important factors for this growth.
Avanse Financial is a loan firm that offers seamless and affordable education financing for every deserving Indian student.
Their financial solutions have been designed for higher education, e-learning, school fee financing, and vocational courses. They also have provided loans for financing working and growth capital needs of educational institutes (primarily catering to K-12 i.e. schools).
The company claims its net profit of Rs38 crore FY 2020-21 rose from Rs22 crore FY 2019-20. And disbursed a total loan of approximately Rs 976 Cr this financial year. However, Disbursements declined year-on-year due to the pandemic’s impact on education delivery.
With student-centric products, Avanse was able to support 52,000+ live customers with the necessary financial assistance & a hassle-free experience during Pandemic.
Talking about funding, Avanse Financial raised a total of Rs 250 crore under various government measures during the year 20-21. Besides, they raised about USD 15 million from World Business Capital Inc backed by a guarantee from US International.
Overall Avanse fulfilled the educational funding needs of around 1.2 lakh aspirants across 12,000 institutes and courses in 50 countries.
Founded by Varun Chopra and Raheel Shah, Eduvanz offers seamless, fast, and affordable education financing for students, learners, and parents.
The loans are customised to the requirements of the institute learners’ ecosystem and depending upon the agreed loan product, makes upfront fee payments to the institute.
The company claims to offer zero-cost loan solutions for tenures of up to 24 months. These are popular among parents and learners because it enables them to repay in easy and affordable EMIs without hurting their financial health.
Since its inception, The startup claims to have financially empowered 15,000+ learners across 20 states, 240+ cities, Covering 25+ skill industries.
In November 2020, Eduvanz acquired Career coaching startup Klarity for an Undisclosed amount. This has helped Eduvanz reach out to a network of industry mentors and more than 300 education institutes powered by mentoring.
Until now Eduvanz has raised $31 million in total. In August 2021, The company raised Rs 100 crore in a Series B funding round led by Juvo Ventures, Sequoia Capital India and Unitus Ventures.
The startup plans to use the recent funds raised to launch new products, expanding their IT infrastructure, AI and ML capabilities for risk assessment along with the hiring of team members across distribution, institute partnerships, technology and operations.
The Edtech sector was already witnessing tremendous traction but with pandemic led lockdown, Increasing internet user base and rise in the number of smartphone users, the industry is witnessing exponential growth.
Because of this growth, the Edtech industry has garnered the interest of investors globally. This year between January and August, Edtech players have garnered a whopping $3.81 billion in funding with a four-fold jump from $971.5 million during the same period last year, according to data from analytics firm Tracxn.
Besides this, the sector still has infrastructure constraints due to poor connectivity and low-end devices. Especially families in low-income or rural communities lack access to reliable and affordable internet.
Furthermore, Students and teachers also run the risk of security concerns and screen-hijacking where a user can share inappropriate content.
Even though remote learning makes things personalized yet students were seen struggling emotionally and mentally as a result of the zoom fatigue and lack of interaction like physical classrooms.
However, the solutions to problems that were never obvious before are obvious now.
It would be interesting to see how India Edtech startups, through better technological & distribution, tackle these challenges keeping both students & Educators at the centre of the learning experience.