We all get a lot of emails. And for important emails we hope for an action.
We are sharing with you a few simple tricks which might help you get more replies to your emails:
Simple and curiosity generating subject lines —
First impression is the last impression. Subject line makes us click the email, so it’s really important.
We at HelloMeets, specially save the good subject lines that we get in our inbox. Some of the sources from where we get inspiration are: Groove Blog, Buffer, Linkedin emails. Headings like “Hello 100 people viewed you this week” :) sounds good, right? Special feeling eee :) These heading definitely make you click open the email.
You can try making the subject line personal, if not impactful. Creates an impression that the email is specific to the receiver and not another spam or mass email.
Subjects lines we use at HelloMeets for collecting our attendees feedback after the events / workshops:
You can’t use a subject line with the name always. There are other ways also, to make people feel they really matter to you.
Next way can be, knowing your users really well, their problems and then writing emails which are answers to their questions. For example, if your target group is startup founders, then below picture is a perfect example.
Remember what your customers love
For example we @HelloMeets, kept a note of our community members who had attended our previous workshop on Finance for Startups, so we specially emailed them for the next one on the same, with the subject below. We also got some conversions from this email :)
People love if you remember them and their likes :)
Determine the right time by testing your emails
Don’t send important emails on Friday afternoons unless it requires immediate action.
Sending emails at 12 am or scheduling them for mid night, can work really well.
We at @HelloMeets, have had most of our conversions with emails sent at mid night. Most people process email first thing in the morning (although productivity experts say not to, we are all addicted to our devices).
And also, the other time that works really well is 7 pm to 8pm as it’s the time between office and before dinner time and in a place like Delhi, probably everyone’s on the road :P Traffic.
What’s in it for you should be the most visible part in the email.
Try and let the subject line say the purpose. Subject line should be such, that makes the person click and open.
Trust people are too busy these days and their concentration power is really poor.
Make sure to state your CTA and if there is no action required say so upfront as in “this is for information only — no action required.
Often emails are complex and require you to list lots of background. If so, it’s still ok to list what your expected action is near the top of the email. So that person goes further and invests time to read the whole mail.
Break it into parts —
If there are many parts, give them headings, so the person has an option to read the parts that are of concern to him. Exactly the way we have done in this blog.
Details in the second one
This depends from email to email. We have seen lots of college students sending emails for sponsorship and they write such a long email, which don’t follow the above points and on the top of it have multiple attachments, so they always go ignored.
One should always write a crisp email stating what’s their for the sponsor, what’s the target group and the deliverables in pointers and if the potential sponsor, replies back, then the other details should be sent.
Shraddha Sharma, Founder, YourStory recently tweeted about how a college student impressed her with a subject line: Will be glad to give you an opportunity to sponsor my college fest. Isn’t that impressive?
Please, don’t bombard the potential sponsor with so much content.
Last but not the least, if all this fails, still you don’t fail.
Don’t worry, if emails don’t work.
This is 2016 and if we really want, we can connect with anyone in the world.
When I started with HelloMeets, I didn’t even know the word startup and had no network of entrepreneur friends. All I did was, pinged people on Facebook with sweet and crisp messages, and I am really thankful that everyone replied and helped. Even today, if I have to call a new speaker or connect with anyone, I use Facebook first, I prefer FB more than emails :)I have made great friends on Facebook from all over the world working at CMX, Buffer, Ycombinator and Ben Kaplan — master of PR for startups in SF. Name them and I have connected with them. It’s really fun connecting with people and helping them further connect with many. — Sahiba Sethi, Founder, HelloMeets
Facebook gives us a quick reply, probably because of these reasons—
- Common friends
- Public information
- Wall posts
These steps for a quick email or message, if implemented the right way might help you always get replies.
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