Staggering, isn’t it? In every mistake, there is a potential for growth.

It is a sketchy and very problematic world. We live in a society where people don’t usually have a rational idea of what exactly they want. How your message gets distributed is worth thinking hard about.

Companies building the fastest growing, most engaged users know something that most companies don’t. It’s not growth hacking or about getting the right influencers on board — though both might lead to some quick wins. Do you know the vital ingredient to building an engaged community?

It’s Content.

Content is your message. For everything you write, you’re speaking to your users and bridging the gap between your brand and them.

Why is that?

Such companies know how to strike a chord with its users aspirational self. Growing a company with a long, thoughtful approach is through communicating your users aspirational self through content.

Content has been a huge driver for user engagement for many top companies but still you keep throwing stuff on social media, Facebook, Instagram and blogs because everyone’s doing it, sounds cool. You start with anything without a clear message.

Well there is much that you can read about content strategy online and in books. (By the way The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick is a good book to read on content). But nothing beats hearing it straight from the horse’s mouth err… I mean from a an expert who has grown his community with a clear content strategy in mind.

Here’s what you can expect answers to at Content is King series:

  1. Headline — How to write a headline that triggers your readers to click? Writing a headline sounds simple but it is the first time your readers interacts with you. So how do you catch their attention?
  2. Clear purpose — We believe that we have delivered the message in best possible way to our readers but we still do not get the expected engagement or ROI. Sounds familiar? There is probably a content gap. How do you fill this gap?
  3. What not to write — Common mistakes made such as using incorrect jargons, keywords, inconsistent voices, etc. How to deliver your message in the shortest possible way?
  4. You have exhausted or reached stagnation with your current channels of promoting, how to promote every piece? How do you stand out of the crowd? How do you keep on increasing your reader base?
  5. How to apply a good content strategy to your business — Know what triggers the curiosity of your users, tacts to engage with your audience and build traction faster.
  6. Lastly, such meetups are a great way to meet like-minded people who are all part of a community eager to help each other. You will get ample opportunities to connect with people who will be able to help you if not today then tomorrow.

So come and participate at Content is King series and learn from experts who are doing a great job in what you do. Go back to create some growth magic at your blog/ company too!

Originally published at on October 26, 2015.