Analytics have been around since the start of digitizing. Be it marketing or technical fields, the use cases have always varied as per requirement. But with the changing times and needs of the digital market, and a hyper informed target audience to address, a new buzzword has been introduced into the industry — behavioral analytics.

What does behavioral analytics mean?

Fundamentally, behavioral analytics is a subset of business analytics. It focuses on finding out how, why and when people behave the way they do. It takes into account the overall business analytics into focus and narrows it down, to allow businesses to tie together what seemed like unrelated data points to help them predict future trends that would benefit them.

In simpler words, behavioral analytics offers a holistic and human view of data which connects disparate data points in order to tell an individual’s story of how, what and why a particular event occurred. Be it their browsing habits or purchase triggers, these analytics help businesses craft a seamless and personalized experience for their target audience.

Despite the various use cases of user behavioral analytics, most businesses and marketers condemn them. But here are a few questions that will make you rethink your choice..

● How well do you know your audience? What they engage with, how they do it and why?

● Are any of social campaigns actually keeping your visitors engaged?

● How many of your email opt-ins have you been able to retain so far?

Or for that matter,

● Is any of marketing and sales decision based on data or simply intuition and what others are doing?

Not a 100% sure? Join us for an event on “User Behavior Analytics” with Umair Mohammed, Founder and CEO, Wigzo to find answers to all the above and know how behavioral analytics can actually help your startup grow sustainably.